Just Solve One Person’s ProblemWhen starting a company, there really is only one thing you should be focused on: solving a real and tactical problem.
When starting a company, there really is only one thing you should be focused on: solving a real and tactical problem.
Too often, founders fall in love with all of the other parts of building a company. They get obsessed with building some grandiose solution that involves a website, a dashboard, a portal, etc. They get a cool logo with perfectly paired colors. They get press attention. They get their parents and friends to tell them it looks good.
But none of that matters.
All that matters, really early, on, is that you and your team are able to a) empathize/understand your customer and b) you can identify a problem so niche and closely that you are able to see a clear solution.
Start by solving one person’s problem.
Create a micro-solution.
Once you solve one person’s problem, and you really solve it, try finding a second person.
Solve their problem.
Then take the intersection of what you just did between those two people, and solve another person’s.
Repeat the process.
I think far too often we are falsely incentivized to “go big” and add bulk. To raise money when we have no need for it.
Starting small and as barebone as possible is the best and easiest way to avoid momentum failure. It mitigates your risk and sets you up for closest possible success.
Originally published at gonen.blog.
Exported from Medium on February 17, 2018.