Everyone perceives risk differently.

Talk to anyone with the “irrational fear” of heights. Listen to them when they talk about it.


Talk to anyone with the “irrational fear” of heights. Listen to them when they talk about it.

It is terrifying.

Heights, to them, are the scariest thing in the world.

Skydiving, to them, is absolutely insane.

Ludicrous. The most terrifying thing in the world.

But to others, it’s a piece of cake 7 days a week.

To some, public speaking is the worst. It scares them, keeps them up at night.

To others, it is a joke and comes easy.

To some, being social and “partying” in big crowds, is super easy. It comes natural and is really fun.

To others, “partying” is the last thing they’d ever want to do.

Understanding both sides of the coin is valuable. But understanding the underlying principles behind why people possess fear is even more.

What I am learning more and more is that we all have our own lens of risk perception to which we see challenges.

Some of us are scared of getting a job. Others, not so much.

Since so much of our performance is based on expectations alone, this risk perception can be immensely valuable if harnessed correctly.

Common is that we are afraid of things that are unknown. The challenge, for some, is to make the unknown known. Light up the abyss. It is hard to do, but once you do it, you can help the masses accomplish their wildest dreams.