I call them projectsOver the past year, I have launched a bunch of different things — from a blog post every single day to nearly a dozen web apps. You can see…
Over the past year, I have launched a bunch of different things — from a blog post every single day to nearly a dozen web apps. You can see my full list of “projects” on my website.
Some of them have been super simple websites that we put together in one night.
Others have taken months and are far more complex.
Some have made money. Some have made zero.
Some have hundreds of thousands of views. Some have a few thousand.
Some have an LLC attached to their name.
But to me, they are little projects. I never introduce myself as an entrepreneur. These are not my companies. I have not started 10 startups in the past year.
I think what you call these “things” is actually really important from a psychological perspective.
I call them projects because it makes them feel lightweight and not binding. If they fail, my project failed, not my company.
They are far more low risk than a startup would be.
I have found that lowering my risk has encouraged me to be more creative and try more things, and test more assumptions.
Conversely, and negatively, calling them projects has perhaps discouraged me from going all in on them. Sometimes the pressure of a company is a good thing.
I think that, far too often, people launch companies when they could just launch projects.
When you launch a company, your ego gets attached. You get excited because other people tell you congratulations all the time.
You are now the Founder & CEO of your new company.
One day, perhaps that will be me. But today (2017), I am content just launching things and seeing what happens.
Originally published at gonen.blog.
Exported from Medium on February 17, 2018.